In July 2025, the New York Islanders reached out to Tokens seeking to collaborate on custom gifts for their dedicated Season Ticket Holders. Working with their authentics team, the Isles provided us with 130 player jerseys worn between 2018 - 2024, from which we crafted 8,000 multi-color uniform friendship bracelets to allow fans to showcase their team spirit.
Examples of the colorful orange and blue uniform friendship bracelets with matching bamboo cord. Due to the seams of the jersey, the artisan had to sew these bracelets a little thicker/wider than our usual uniform bracelets in order to accommodate the cord.
For this project, the Isles went the full nine yards and opted for a custom gift box in the team's rich blue color and hot stamped with their logo. The bracelet lies nestled on a black velvet-topped foam pad.
Every bracelet came with two custom gift cards: a thank you note from the Islanders to their STHs and an instruction card, which was slipped into a vellum insert on the inside of the gift box lid.
Lastly, the gift boxes were hand tied with vibrant orange ribbon carefully color matched to the Isle's colors, with the thank you note neatly slipped under the ribbon. The end result was a clean but colorful presentation ready to be placed into the hands of their recipients.
