Churchill Downs reached out to Tokens & Icons with a unique undertaking - crafting 750 luxury clothes hangers from authentic 1903-1923 paddock wood as gifts for Churchill Downs' partners to hang their "Derby Best."
Each recipient would receive a pair of hangers -
One featuring the engraved Derby Lily for their Friday outfit for the Kentucky Oaks,
And one with the Derby Rose for Saturday's Kentucky Derby outfit.
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We were up to the challenge of making something we had never made before. The familiar, seemingly simple clothes hanger, required several iterations to reach its sleek styling.
Watch the video below to see how this project came to life.