Miller Park was built in 2001 and the stadium has garnered rave reviews throughout its history for its retractable roof and great amenities. From the outset, it was sponsored by Miller Brewing Company whose 20 year naming agreement expired in 2021. A new sponsor was signed and Miller, who is now part of Molson Coors, wanted to preserve and share the long time relationship via functional gift items.
The removal and the lowering of the sheet metal signs were featured extensively on social media and local news in the Milwaukee area. Many bystanders commented on the sadness of losing this familiar city sight. The signs were carefully crated and transferred to the Tokens facility in Berkeley, California.
Miller Sign atop Miller Clock Tower
Unloading Sign at our Berkeley Facility
The Eagle centerpiece proved most interesting in terms of color & detail and Tokens began creating some samples to share with the client.
Aluminum sign cut into strips
The resulting bottle opener has a clean, modern look where the metal strips from the sign were attached to a wood handle which was laser engraved. The Tokens opener hardware and a loop were added. A story card and the black Tokens box rounded out the presentation. This project took about 4 months from first contact to delivery.
