Artifact: Salvaged Coaster Rail from the Loch Ness at Busch Gardens, Williamsburg, VA.

Recipient: Commemorative items for Retail efforts.

Product Solution: Limited Edition Key Rings, Bottle Stoppers & Pendants made from the rail.

Date of Project: June 2024

Ups & Downs... mostly Ups

The Loch Ness Monster Roller Coaster, opened in 1978 as the world's first interlocking loop coaster. It was exceptionally popular and became well-known to the roller coaster enthusiast community. Recognized as a roller coaster landmark.

The Loch Ness Monster

Renovation

The ride underwent a full renovation and reopened in 2024 to much fanfare. As part of the relaunch, Busch Gardens ordered a collection of Sterling Silver Pendants, Bottle Stoppers and a numbered series of 150 commemorative keychains. The tubular steel was transferred to Tokens for our artisans to work with.

Steel Coaster Track

Coaster Rail transformed into Wine Bottle Stopper and a sterling silver pendant. A Tokens Authentication card and a card from the client with coaster details included.

Key Rings in Production

Each key ring included Tokens & Icons signature packaging along with a numbered Authentication Card.

A Thrilling Ride

The run time of the Loch Ness is 2 minutes 10 seconds reaching speeds up to 60 mph and sales were nearly as quick. We were thrilled when Busch Gardens reported that the key rings sold out within 2 days of going on sale. We look forward to future collaboration.

Artifact: Salvaged Coaster Rail from the Loch Ness at Busch Gardens, Williamsburg, VA.

Recipient: Commemorative items for Retail efforts.

Product Solution: Limited Edition Key Rings, Bottle Stoppers & Pendants made from the rail.

Date of Project: June 2024