Date of Program: March, 2021
Concept: Develop exclusive thank you gifts for NHL stakeholders to commemorate The Outdoor Games held at Lake Tahoe.
Solution: Wooden Puck Bottle Opener
The NHL has held outdoor games in Stadium settings over the years but the Outdoor Games in Lake Tahoe games were the first to be held against a natural backdrop. The games were held Feb 20-21, 2021. Time was tight, Tokens presented several ideas all based on use of natural 100 year old re-claimed Doug Fir to evoke the beauty of the Sierra wilderness.
The NHL settled on a design inspired by Tokens' game used puck bottle openers.
The Doug Fir was worked by hand into the exact dimensions of a puck & hand-sanded, finished & laser engraved with the Outdoor Games 2021 artwork. The bottom of the wooden puck was cored to accept Tokens' bottle opener hardware.
Those who have stood on the shores of Lake Tahoe are familiar with its deep blue color. To evoke this feeling a small colored vinyl piece was placed underneath the opener hardware.
STORY & PACKAGING
A custom thank you card was developed conveying agreed-upon language with the client. The puck itself was placed in our NHL theme window gift box and then tied off with an orange ribbon.