Miller Park

April 08, 2021



Miller Park was built in 2001 and the stadium has garnered rave reviews throughout its history for its retractable roof and great amenities.  From the outset, it was sponsored by Miller Brewing Company whose 20 year naming agreement expired in 2021.  A new sponsor was signed and Miller, who is now part of Molson Coors, wanted to preserve and share the long time relationship via functional gift items. 

For many it will always be Miller Park.  Of the variety of signage throughout the stadium, collaboration with the client revealed that if the eagle on the iconic clock tower just outside of the stadium could be transformed into bottle openers, this could be the functional gift they sought.





The removal and the lowering of the sheet metal signs were featured extensively on social media and local news in the Milwaukee area.  Many bystanders commented on the sadness of losing this familiar city sight.  The signs were carefully crated and transferred to the Tokens facility in Berkeley, California.  

The Eagle centerpiece proved most interesting in terms of color & detail and Tokens began creating some samples to share with the client.



The resulting bottle opener has a clean, modern look where the metal strips from the sign were applied to a wood handle.  The Tokens opener hardware and a loop were added.  A story card and the black Tokens box rounded out the presentation and shipping began.  From start to finish this project took about 4 months.


Posted in corporate, custom

NHL Outdoor Games

March 29, 2021



Date of Program: March, 2021
Concept: Develop exclusive thank you gifts for NHL stakeholders to commemorate The Outdoor Games held at Lake Tahoe.
Solution: Wooden Puck Bottle Opener



The NHL has held outdoor games in Stadium settings over the years but the Outdoor Games in Lake Tahoe games were the first to be held against a natural backdrop.  The games were held Feb 20-21, 2021.  Time was tight, Tokens presented several ideas all based on use of natural 100 year old re-claimed Doug Fir to evoke the beauty of the Sierra wilderness.

The NHL settled on a design inspired by Tokens' game used puck bottle openers.   




The Doug Fir was worked by hand into the exact dimensions of a puck & hand-sanded, finished & laser engraved with the Outdoor Games 2021 artwork.  The bottom of the wooden puck was cored to accept Tokens' bottle opener hardware. 



Those who have stood on the shores of Lake Tahoe are familiar with its deep blue color.  To evoke this feeling a small colored vinyl piece was placed underneath the opener hardware.   




A custom thank you card was developed conveying agreed-upon language with the client.  The puck itself was placed in our NHL theme window gift box and then tied off with an orange ribbon.  



March 22, 2021



Date of Program: 2017
Request: Develop exclusive product for sale via Budweiser Retail.

The legacy of Anheuser Busch began in 1876 with the inception of the now popularized Budweiser beer. Since then it has grown to be one of the world’s largest brewers. Over the course of their existence the success of their product has benefited from a variety of tools, materials, processes and artifacts.

Tokens & Icons connected with Anheuser Busch to create a collection of products from their iconic Budweiser Clydesdales' horseshoes & blankets & even the Beechwood Chips used in their lagering process.  

Anyone who has seen a Budweiser commercial remembers “Beechwood aged to perfection". 




The Budweiser Clydesdales made their debut in 1933 as a Busch son-to-father gift to celebrate the repeal of Prohibition. Since then their presence has promoted Budweiser in a number of forms ranging from hitched rides and parades to commercial animal actors.



Budweiser uses their signature Beechwood-Aged lagering process which involves the wood chips assisting in the fermentation of the beer within large maturation vessels.




Tokens included a hologram with a unique number to certify it is genuine. Consumers and gift-recipients can type this number in at Tokens website to see detailed information about the horse and their role with Anheuser-Busch.


In addition to a hologram, a custom Story Card was included along with a gift box to complete the offering. 


Churchill Downs Julep Cups & Trophies

August 03, 2020


Churchill Downs commissioned Tokens & Icons to create an exclusive award to celebrate the Jockeys, Trainers and Owners inducted into the Churchill Downs Honor Roll. The wood used to handcraft this Julep Cup is taken from the authentic wooden beams & trusses of the paddock which stood at the racetrack from 1903 to 1923. After 1923, the structure was used in a number of different capacities before being carefully dismantled in 2013.


Julep Cups



CDI wanted to recognize two trainers for their distinguished excellence in 2017. When they reached out to Tokens & Icons with this idea we created an award that infused the DNA of the historical racetrack with a sleek design that recipients would be proud to display. 



The paddock was built of yellow pine in 1903. Here, prized thoroughbred horses were showcased and mounted before races. During its existence, Sir Barton, a chestnut colt bred in Kentucky, won the 1919 Kentucky Derby® by five lengths and went on to be the inaugural Triple Crown winner. 1923 was the last year this paddock was used since a new paddock was built behind the clubhouse. Over the course of the last 89 years, this paddock served different track functions before finally being demolished in 2013.  Learn more