IndyCar Race Driven Carbon Fiber
EJ Viso at the 2013 Sonoma Grand Prix
In 2013, Neiman Marcus reached out to Tokens to help bring a piece of the Indy Car excitement to their iconic Holiday Gift Book. EJ Viso, who raced for Andretti Autosport, has a personality as dynamic as his car is fast. EJ worked with Tokens and lent his enthusiastic personal touch to the project. Tokens crafted cuff links from various parts of EJ's track-used carbon fiber shells that were otherwise rendered useless when he made contact with the guard walls.
Tokens worked to ensure that each cuff link disc had two colors from this Rear Wing End Plate. The green circles above indicate each cut and the bold black circle directly match the Red, Yellow and Blue pairs above.
Story Card
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Packaging
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PEDESTAL ART MADE FROM CAR PARTS
Tokens created an industrial steel stand for a few show pieces of the fun body parts.
One of the pieces featured Neiman Marcus' sponsorship of EJ. Tokens gifted it to Neiman's management as a thank you for bringing us EJ & this unique & stimulating project.
