Atlanta United FC

Posted on August 17, 2020 by Amy Yoshitsu




Atlanta United FC wanted to find a way to let their season ticket holders & fans "Wear the Win" as they emerged as Champions of the 2018 Major League Soccer season.




 Audience Participation

It starts with team artifacts.  Atlanta United provided Tokens with two balls from their Conference Finals match against the New York Red Bulls contested 11/25/18. 

Tokens took the ball from there and transformed into sterling silver cuff links and pendants.  

Colorful sections of the ball were isolated and bezel set in sterling.  For the pendants, a sterling curb chain was included.  All items presented in a gift box with an Authentication card that includes a team-provided thank you.




Story Card



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